AI is front of mind for legal and compliance leaders, as well it should be. Over the last year, we’ve been approached by many of our biggest clients wanting to understand whether the AI revolution is something they need to take seriously. The answer is a resounding “yes.” It is against that background that I’m thrilled to announce a major brand transformation at Gravity Stack. As we unveil our new brand, we’re not just changing our logo or our look—we’re infusing AI into everything we do with you, our clients, at the forefront. We understand that the rapid advancements in AI can be daunting, and our goal is to ensure you’re not just keeping up but staying ahead.
At Gravity Stack, pioneering innovation has always been at the core of what we do. We take a lot of pride in having been the first law firm tech subsidiary. Since our launch in 2018, we have seen almost half of the AmLaw 200 follow our lead. We were early adopters of AI in eDiscovery and investigations. We were also first to implement smarter M&A processes driven by tech. In 2016, when we were still a part of our parent firm Reed Smith, we received industry awards for leveraging eDiscovery tools for transaction management through a tool we called “Consent Tracker.” When contract analysis startup Heretik launched in 2017, they did so with Gravity Stack as their cornerstone launch partner. We supported that team until their ultimate acquisition by Relativity. We were also the first captive ALSP to openly compete with the Big 4 with the launch of our Legal Business Consulting team.
But if there is anything I have learned in my career working at the intersection of tech and legal services, it is that there is no room for complacency. This was true with the move from on-prem to the cloud, and it is even more true with the move from legacy AI to Generative AI. The world of AI is evolving rapidly, and so are we. Our new look and logo represent this evolution—an even more intelligent stack, now with a G juxtaposed on top of an S, symbolizing our commitment to even smarter, more innovative solutions that directly benefit you, our clients. These new capabilities are exciting to us because we know what we will be able to deliver to our clients.
We want you to know that this is not a bubble, this is not hype—this is the biggest paradigm shift of our lifetime. The AI boom is transforming industries at an unprecedented pace, and its impact on the legal sector is profound. Having worked with legacy AI and witnessed the transition from on-premise solutions to the cloud, we understand the magnitude of this shift. AI has always been integral to our mission, but we are now doubling down. There is not a single service or part of our messaging that doesn’t involve AI. AI in every meeting, every strategy session, and every solution we deliver, full stop. This rebrand is a signal to you, our clients, that you need to be paying attention to this shift.
Our market intelligence is second to none. At Gravity Stack, our team is building its AI muscle through our AI Labs, piloting tools, working with AI engineers, and forming strategic partnerships with the best companies in the space. We’re not just using AI; we’re pioneering its application in the legal field, ensuring that our clients benefit from the most advanced, effective solutions available. Earlier this year, as an example, we began working with Vellum.ai, a startup that allows us to test different models and prompts against each other in a sandbox environment.
We’ve also been proactive in sharing our knowledge and expertise. By working closely with in-house teams and delivering AI Continuing Legal Education (CLE) sessions to some of our biggest clients, we are helping others get up to speed. Our prompt engineering workshops and demonstrations of various AI models, including Google, Claude, GPT, and open source models, are just a few examples of how we’re leading the way.
Our strong relationship with Reed Smith has been a cornerstone of our success. The support we’ve received has been incredible, and it’s allowed us to grow and bring in new business. We’ve always embraced this relationship, and it’s a key part of our unique value proposition. We’re committed to rewarding the firm by delivering high-quality engagements and holistic solutions that no other firm can match.
Our mission remains the same: delivering collective intelligence in law. Imagine a world with legal services as a business package with predictable costs, less reliance on billable hours, and more emphasis on technology, AI, and PMO processes. We’re competing with the Big 4 and other consultancies in the legal and compliance space, bringing a niche focus and unparalleled expertise. Our goal is to be the legal and compliance voice at the business operations and transformation table—something the generalist consulting firms simply cannot match. As we serve other global law firms and corporate legal departments directly, we’re expanding the total addressable market of our business. The future of legal services is here today, and, as usual, Gravity Stack is not afraid to be first.
Thank you for being part of our journey. We’re excited about our new look and the future of Gravity Stack. Together, let’s continue to deliver collective intelligence in law.
About Gravity Stack
Gravity Stack, a subsidiary of Reed Smith LLP launched in 2018, serves as a trusted partner for modern legal and compliance functions. Our clients include in-house legal and compliance leaders as well as other AmLaw 200 law firms. Gravity Stack’s services encompass Forensics and Investigations, Disputes and eDiscovery, Cybersecurity and Incident Response, Corporate Transactions, Contract Management, Legal Business Consulting, and Legal AI Transformation.
Press Contact
Bryon Bratcher, Managing Director at Gravity Stack
bbratcher@gravitystack.com
